I'd been to Ito years ago, up at their main shop in Akabane. Ito serves a bowl of niboshi ramen, with amazing handmade noodles. Soup and noodles, and nothing else, is the recommended bowl.
My visit to the Akabane store was for a TV shooting, some show that aired at 4:30am on a Tuesday. A show that was seen by no one. I can usually tell if a TV show is popular by the jump in hits to this site. Tuesday morning had no visible spike.
Years later, and Ito has a few more shops around Tokyo. Today's visit to the Ito in Ginza was also for a TV taping. And . . . action!
Niboshi, dried baby sardine, is an amazing ingredient, and niboshi ramen should be tried by everyone at least once. Some people are put off by the bitter, smoky flavor, but the majority of folks fall in love at first slurp. Ito is one of the best, and though the shop has expanded into a bit of a mini-chain, they still keep the quality top-notch.
Very convenient location in the heart of Ginza.
Check out the video!
Tokyo, Chuo-ku, Ginza 6-12-2
Closest station: Ginza